Social Network Marketing

Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.

Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.

The Social Network Marketing report surveys the past and future trends driving this rapidly developing new space.

Several trends noted in eMarketer's last report (Social Network Marketing: Carving Out Some MySpace, August 2006) are emerging even faster than expected.

• Ad spending is growing rapidly.
• Social networks are going global—fast.
• Niche social networks are being developed.
• Buying and selling will soon be a big part of network interaction.

But along with rapid expansion come problems, too.

Key questions the "Social Network Marketing" report answers:

• What factors are driving growth in ad spending on online social networking sites?
• What role will search marketing and e-commerce play in this growth?
• Are social network users really getting older?
• How can marketers measure the effectiveness of social network advertising?
• And many more...

eMarketer Reports—On-Target and Up-to-Date

The Social Network Marketing report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision–every time.

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